Define your company with a corporate identity. At Thobson we know what works and what doesn’t. We transfer your logo into an actual identity for your company.
As we’ve seen, consistency throughout all marketing media is powerful. Any business attempting to build a strong branded image should include its website in its overall marketing plan, and the design should reflect the image being built.
Most of the time, customers do not consciously associate specific colors with a company. But over the course of time, with a company’s successful branding efforts, those customers will match the colors and company whether they realize it or not.
During a branding redesign, even for a small business, choices of color and its impact on overall branding should be considered. There may be times and reasons to go ahead with a re-branding attempt, but the impact should be considered and the pros and cons weighed.
When a company is being established or a new branding is being planned and developed, colors should be given plenty of thought and consideration. A solid choice from the start will make everything easier down the road.
Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.